Last edited by Sabei
Thursday, May 14, 2020 | History

6 edition of Successful Web marketing for the tourism and leisure sectors found in the catalog.

Successful Web marketing for the tourism and leisure sectors

by Susan Briggs

  • 252 Want to read
  • 22 Currently reading

Published by Kogan Page in London .
Written in English

    Subjects:
  • Tourism -- Marketing -- Computer network resources,
  • Leisure industry -- Marketing -- Computer network resources,
  • Internet marketing,
  • Internet in publicity

  • Edition Notes

    Includes index.

    StatementSusan Briggs.
    Classifications
    LC ClassificationsG155.A1 B743 2001
    The Physical Object
    Paginationvii, 178 p. ;
    Number of Pages178
    ID Numbers
    Open LibraryOL3370026M
    ISBN 100749435860
    LC Control Number2004445575
    OCLC/WorldCa47638058

    Visitor Attraction Consultants. Attract is a consultancy specialising in the tourism, leisure and attractions sector. Our consultants have produced many feasibility, business, strategic and marketing plans for a range of large and small organisations, within the private and the public/not for profit sectors. Book Description Table of Contents Author(s) Support Material Book Description This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for .

    The author believes that such a short overview will give the reader a basic understanding of marketing strategies used in hospitality. All the research was based on academic journals and book. Literature review. Definition of Marketing in hospitality. Marketing plays a crucial role in the process of the development in most of the industries. Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.

    Start-ups can stimulate all economic sectors and, in order to get famous, they use innovation and originality to amaze the clients. Here is a selection of 5 e-tourism start-ups to follow up in Febru ; digital marketing, news, tourism. the Web as a potentially powerful marketing tool (Van Hoof and Combrink, ). Cachon and Cotton () found a sub-sample of business owners from the tourism industry significantly more convinced of Lhe usefulness of Lhe Web than their counterparts from other sectors (the study took place in a popular tourist area of Northern Ontario).


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Successful Web marketing for the tourism and leisure sectors by Susan Briggs Download PDF EPUB FB2

Find many great new & used options and get the best deals for Successful Web Marketing for the Tourism and Leisure Sectors by Susan M. Briggs (, Paperback) at the best online prices at eBay. Free shipping for many products. Successful Web Marketing for the Tourism and Leisure Sectors [Briggs, Susan] on *FREE* shipping on qualifying offers.

Successful Web Marketing for the Tourism and Leisure SectorsCited by: A world-wide audience is now only ten inches away: even the smallest tourism business can reach international consumers via their PC screens.

Successful Marketing for. A world-wide audience is now only inches away. Even the smallest tourism business in the remotest area of the world can reach international consumers who are sitting just 10 inches away from their computer screens. Research shows that one of the most popular reasons for surfing the 'net is to find travel, leisure and tourism products.

And yet, Internet marketing is still in its infancy - even. A successful Digital Marketing in the Travel and Tourism Industry should not just stop in enticing guests to buy travel deals. To create a successful one, you should include the strategy in the three phases of travel so that you can bring your guests back to you and gain their loyalty.

Marketing in Leisure and Tourism: Reaching New Heights was designed with student learning and faculty effectiveness in mind. Students and colleagues have been involved in the entire text development process and provided critical feedback regarding everything from critiquing content, identifying supporting elements to aid in student learning, resources for faculty, and the design of the text.

This fourth edition provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry.

What people are saying - Write a review/5(5). Introduction The accelerating and synergistic interaction between technology and tourism in recent times has brought fundamental changes in the industry and on our perceptions of its nature.

In the book Successful Web Marketing for the Tourism and Leisure SectorsBringgs suggested that holidays and leisure services * Smaranda by: 4. ""Will benefit anyone seeking to promote a tourism product or service either in the UK or overseas. The book provides clear guidance on developing a marketing plan, developing suitable products and the successful use of promotional tools, as well as giving practical examples of effective campaigns.""Cited by: In marketing tourism there is a need to understand that the tourism product is made up of a complex set of goods and services (travel agent, airline, car rental, hotel, restaurants, museums and Author: Cristina Jönsson.

Successful Tourism Marketing is designed for anyone seeking to promote a tourism product or service, whether it is a destination, visitor attraction, hotel or tour operation. Rather than concentrating solely on marketing principles, the book considers the many markets for tourism products, how to target the markets you wish to reach, and.

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major/5(7).

The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing.

Briggs, Susan () Successful Web marketing for the tourism and leisure : Kogan Page. A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more about the Premier Tourism Marketing companies and services.

Where Quality Content Matters We are the only award-winning publishing company in the group travel industry, having been cited by both the North American Travel Journalists Association and the National Mature Media Awards for editorial excellence.

Module 3 Teaching Notes Toolkit on Poverty Reduction through Tourism October Slide 4 – Module 3 Unit 1 Marketing Tourism Destinations Slide 5 - Definitions Marketing is a process through which individuals and groups provide, exchange and obtain products – ideas, goods and services – capable of satisfying customers’ needs and desires at a desirable price and place.

tourism marketing is the application of marketing concept in travel and tourism industry (Ketter & McMillan, ) as it uses the four Ps, product, price, place and promotion in advertising tourist destination to Size: KB. The Role of Marketing Strategies in the Tourism Industry: /ch This chapter introduces the role of marketing strategies in the tourism industry, thus explaining the application overview of marketing strategies in theCited by: 7.

The book covers all the marketing techniques for the hospitality industry. It can used for teachers and students as well. On the other hand, I think the book needs a new edition, even though I read the last one (6th edition), I missed more content on the Digital Marketing for Tourism, or at least a whole chapter to treat the subject more deeply.4/5.

10 email marketing tips for the leisure and tourism industry Published April 1, Office stress and increasing workloads are proving to be a hindrance for employees but almost like a ‘win’ for tourism companies.Read, highlight, and take notes, across web, tablet, and phone.

I was unable to purchase the e-book (unavailable), and I was unable to sector Shimla Singapore specific stage Taj Mahal target market Tarkarli temple tion tour operators tourism in India tourism industry tourism marketing tourism product tourists visiting travel and tourism /5(2).“Successful content marketing for the tourism sector requires the ability to prepare, publish and distribute the right content so that it is viewed, read and heard.

Content marketing is, therefore, a digital or cross-platform publishing mode. It is classic marketing or PR discipline.